Digital Holiday Card 2016

Christmas on the Beach
A Digital Holiday Card

Christmas 2016
Client: Naples, Marco Island and the Everglades CVB
Agency: Paradise Advertising & Marketing

Every year, just before the holidays, Florida’s Paradise Coast sends out a digital holiday card from their tourism team. Preserving the tradition of physical holiday card, I designed a hallmark-style card that could animate on a landing page, complete with a pop-up illustration of Christmas on a Beach. Recipients were emailed an envelope which linked to the card’s landing page. Building the card in a digital space allowed it to animate with Santa flying passed the sun and a slider of personal messages at the bottom of the card.

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Copywriter: Brittany Weissler-Einsmann
Developer: Brad McGonigle
Art Director: Myself